The item is a portable and multifunctional roll up data cable organizer, it is always available when you need it!The lightweight and compact design makes it portable to be put in your pocket, handbag, backpack or carry-on luggage.It mainly made of durable PC and ABS material, easy to clean and save your earbuds from dirt and damage.Help you to sort out the long and turbulent cable, such as earpiece cable, charging cable, etc, ideal for both home and travel use.Just clip your cable, pull towards yourself and release. That's it. All cables get within the Automatic Cable Winder in one move.Custom logo is available,Pls call us for more info!